Social issues of advertising / Kara Chan.

Format:

Book

Author/Creator:

Chan, Kara, author.

Language:

English

Subjects (All):

Advertising.

Physical Description:

1 online resource (240 pages)

Place of Publication:

Hong Kong : City University of Hong Kong Press, [2017]

Summary:

The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion.

Contents:

Cover

Title Page

Copyright

Contents

List of Illustrations

Foreword

Preface

List of Contributors

Dedication

Chapter 1: An Overview of the Indicators of Advertising Performance

Chapter 2: The Hong Kong Advertising Scene

Chapter 3: Meanings of Creativity among Advertising Practitioners

Chapter 4: Branded Contents: Public Attitudes and Regulation

Chapter 5: Controversial and Offensive Advertising

Chapter 6: Advertising Regulations in Hong Kong

Chapter 7: Personal Loan Advertisements in Hong Kong: A Semiotic Study

Chapter 8: Gender Portrayal in Advertising

Chapter 9: Responses to Gendered Advertisements

Chapter 10: Children and Advertising

Chapter 11: Advertising Medical Services

Chapter 12: Advancing Social Causes through Video Games

Chapter 13: Political Advertising and Public Service Advertisements

Back Cover.

Notes:

Description based on print version record.

ISBN:

962-937-530-3