Soundbitten : the perils of media-centered political activism / Sarah Sobieraj.

Format:

Book

Author/Creator:

Sobieraj, Sarah.

Language:

English

Subjects (All):

Public relations and politics--United States.

Public relations and politics.

Mass media--Political aspects--United States.

Mass media.

Communication in politics--United States.

Communication in politics.

Physical Description:

1 online resource (236 p.)

Edition:

1st ed.

Place of Publication:

New York : New York University Press, c2011.

Language Note:

English

Summary:

There is an elaborate and often invisible carnival that emerges alongside presidential campaigns as innumerable activist groups attempt to press their issues into mainstream political discourse. Sarah Sobieraj’s fascinating ethnographic portrait of fifty diverse organizations over the course of two campaign cycles reveals that while most activist groups equate political success with media success and channel their energies accordingly, their efforts fail to generate news coverage and come with deleterious consequences. Sobieraj shows that activists’ impact on public political debates is minimal, and carefully unravels the ways in which their all-consuming media work and unrelenting public relations approach undermine their ability to communicate with pedestrians, comes at the expense of other political activities, and perhaps most perniciously, damages the groups themselves. Weaving together fieldwork, news analysis, and in-depth interviews with activists and journalists, Soundbitten illuminates the relationship between news and activist organizations. This captivating portrait of activism in the United States lays bare the challenges faced by outsiders struggling to be heard in a mass media dominated public sphere that proves exclusionary and shows that media-centrism is not only ineffective, but also damaging to group life. Soundbitten reveals why media-centered activism so often fails, what activist groups lose in the process, and why we should all be concerned.

Contents:

Front matter

Contents

Acknowledgments

1 What If the Whole World Isn’t Watching?

2 Campaign Events as Catalysts

3 Streets as Stage

4 “Apparently They Don’t Like Succinct and Articulate”

5 Wait, Isn’t That a Bird in Your Hand?

6 What About Us?

Epilogue

Appendix

Notes

References

Index

About the Author

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 199-209) and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2020)

ISBN:

0-8147-8858-0

OCLC:

744350455