Food tourism : a practical marketing guide / John Stanley and Linda Stanley.

Format:

Book

Author/Creator:

Stanley, John, 1948- author.

Stanley, Linda, 1952- author.

Language:

English

Subjects (All):

Food tourism.

Food tourism--Marketing.

Physical Description:

1 online resource (xviii, 241 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Wallingford, Oxfordshire, England ; Boston, Massachusetts : CABI, [2015]

Summary:

The fastest growth in tourism is the culinary sector. Covering farmers markets, agri-entertainment, glamping, restaurants, farm shops and more, food tourism is both an important part of holidaying and a purpose in itself. This book provides an overall direction to the development of food tourism and a section on the future of this trend.

Contents:

Intro

Half Title

Title

Copyright

Content

About the Authors

Contributors

Foreword

Preface

Part I: Food Tourism And The Tourist

1 Introduction

What is Food tourism?

Consumer Awareness of Food Tourism

Key Drivers of Culinary Tourism - A Consumer Perspective

Key Drivers for Food Tourism - A Farmer Perspective

Food tourism development

Food Tourism Challenges

Perception is Truth

Should a Business be in Food Tourism?

Should the Public be Allowed on Your Farm?

Developing a Culinary Tourism Strategy and Action Plan

References

2 The Changing Tourist

Introduction

Understanding Today's Consumer

What is Local?

What are Food Tourists Doing?

Engage with Children - They are Your Future

Getting To and Around a Region and its Culinary Facilities

Part II: Farm Produce And Agritourism

3 On-Farm Marketing and Activities

Farm Gate Sales/Roadside Stands

Pick Your Own/U Pick

Farm Shops or Farm Markets

Grow the Unusual

Rare Breeds

Fish Farms

The Farm as a Classroom

Cooking or Culinary Schools on the Farm

Long Table Dining on the Farm

Vineyards

Bakeries

Butchers

Farm Delis

Cheese

The Labour Challenge - it could be WWOOFers

4 Off-Farm Marketing and Retailing

Pop Up Everywhere and Anywhere

Box Schemes

Consumer Cooperatives

Farmers' Markets/Farm Markets

Night Markets

General Food Markets

Christmas Markets

Community Gardens

Open Kitchen Gardens

Victorian Walled Gardens and Potagers

Urban Orchards/Community Orchards

Foraging

Providores/Specialist Food Retailers

5 Agri-Entertainment or Agri-Tourism

Agri-Entertainment Activities

On-Farm Entertainment Activities

Off-Farm Entertainment.

Icon Food Tourism - The Giant Pineapple to Gillie Racing

Traditional Crafts, Foods and Cooking Techniques

Food Factories and Museums

Old-Fashioned Candy Stores

Further Information for Agri-Tourism

6 Accommodation

Hotel Accommodation

Bed and Breakfast

Farm Stay

Glamping

Country Houses

Part III: Food Tourism - The Wider Picture

7 Independent Garden Centres and Nurseries

The Value of Independent Garden Centres to Food Tourism

Nurseries

8 The Food Offer

Where do Food Tourists Start?

Present-Day Food Tourism

Restaurants

Culinary Tourists Want To Eat Local

Coffee - Make it Easy

On-Farm Restaurants

Pop Up Food Offers

Food Trucks

Street Food

Field Kitchens

Food Tourism Cluster Food Offers

Chinatown

'Comedy of Errors' Restaurants

Picnics and Food Hampers

Food Trails

Part IV: Marketing And The Future

9 Marketing

Developing a Tourism Product

Your Marketing Strategy

Interruption versus Permission Marketing

Market Your region

Market to Your Community

Developing Marketing Tools

Interruption Marketing

Distribution Points for Information

Permission Marketing

Social Media Marketing Tools to Help Grow Your Business

Where to Start

10 The Future of Food tourism

The Golden Opportunity

Food Tourism Accreditation

The Future Will Include the Past

Appendix 1: Culinary, Retail and Tourism Terms

Appendix 2: 51 Ways to Promote Your Culinary Business to the Local Community

Further Reading

Index

Back Cover.

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781780645049

178064504X

9781789244007

1789244005