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School public relations for student success / Edward H. Moore.
- Format:
- Book
- Author/Creator:
- Moore, Edward H. (Edward Hampton), 1953-
- Language:
- English
- Subjects (All):
- Schools--Public relations.
- Schools.
- Communication in education.
- Physical Description:
- 1 online resource (xiii, 165 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Thousand Oaks, Calif. : Corwin, c2009.
- Language Note:
- English
- Summary:
- From components of successful PR programmes to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands & ensure student success.
- Contents:
- Cover; Contents; Preface; Acknowledgments; About the Author; Chapter 1 - The High Stakes of School PR: Student Success; Chapter 2 - Understanding How PR Serves Your Students and Schools; Chapter 3 - Defining Your School PR Needs; Chapter 4 - Organizing Your School PR Efforts; Chapter 5 - Getting Useful School PR Research; Chapter 6 - Creating Goodwill Ambassadors for Your Schools; Chapter 7 - Achieving School PR Success: Employees; Chapter 8 - Achieving School PR Success: Parents; Chapter 9 - Achieving School PR Success: Students
- Chapter 10 - Achieving School PR Success: Volunteers and Other School VisitorsChapter 11 - Achieving School PR Success: Diverse Audiences; Chapter 12 - Achieving School PR Success: Seniors; Chapter 13 - Achieving School PR Success: Businesses and Vendors; Chapter 14 - Achieving School PR Success: Community Leaders; Chapter 15 - Creating Your School PR Messages and Content; Chapter 16 - Delivering Your School PR Messages and Content: In Print and Online; Chapter 17 - Delivering Your School PR Messages and Content: In the News Media
- Chapter 18 - Delivering Your School PR Messages and Content: In PersonChapter 19 - School PR: How You Can Make a Difference Now; School PR Resources; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781452273013
- 1452273014
- 9781483350509
- 1483350509
- 9781452213569
- 1452213569
- OCLC:
- 873137407
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