Promoting your school : going beyond PR / Carolyn Warner ; foreword by Jay Mathews ; cover designer, Monique Hahn.

Format:

Book

Author/Creator:

Warner, Carolyn, author.

Mathews, Jay, author of introduction, etc.

Contributor:

Hahn, Monique, cover designer.

Language:

English

Subjects (All):

Schools--Public relations--United States.

Schools.

Physical Description:

1 online resource (265 p.)

Edition:

3rd ed.

Place of Publication:

Thousand Oaks, California : Corwin, 2009.

Language Note:

English

Summary:

To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community.

Contents:

Cover; Contents; List of Resources and Sample Documents; Foreword; Preface; Acknowledgments; About the Author; Part I - Establishing Communication; Chapter 1 - The Foundation of Success; Chapter 2 - Making Your Schools Stand Out; Chapter 3 - Internal Communication; Chapter 4 - Publications/Electronic Communication; Chapter 5 - Media Relations; Part II - Building and Strengthening Partnerships; Chapter 6 - Building Your Team; Chapter 7 - Involving Parents in School; Chapter 8 - Community Outreach; Chapter 9 - Rallying Support for Public Education

Chapter 10 - Strengthening and Showcasing InstructionPart III - Acknowledging Change; Chapter 11 - Crisis Management; Chapter 12 - Data Gathering: Road Map for Accomplishments; Chapter 13 - Communicating With Technology: Going Beyond Web Sites; Resource A

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

9781452261188

1452261180

9781452273952

1452273952

9781441652386

1441652388

OCLC:

958507715