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Sage brief guide to marketing ethics.
- Format:
- Book
- Author/Creator:
- Sage Publications, author.
- Language:
- English
- Subjects (All):
- Marketing--Moral and ethical aspects.
- Marketing.
- Business ethics.
- Physical Description:
- 1 online resource (viii, 218 p.)
- Edition:
- 1st ed.
- Other Title:
- Marketing ethics
- Place of Publication:
- Los Angeles : SAGE, c2012.
- Language Note:
- English
- Summary:
- The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.
- Contents:
- COVER; TABLE OF CONTENTS; PREFACE; Part I: Business Ethics; Part II: Ethics and the Marketing Mix; Part III: Ethics and the Promotional Mix; Part IV: Special Topics in Marketing Ethics; APPENDIX: AMA Statement of Ethics
- Notes:
- "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
- Includes bibliographical references.
- Description based on print version record.
- ISBN:
- 9781483342443
- 1483342441
- 9781452243962
- 1452243964
- 9781452263915
- 1452263914
- OCLC:
- 808077187
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