Communication planning : an integrated approach / Sherry Devereaux Ferguson.

Format:

Book

Author/Creator:

Ferguson, Sherry Devereaux.

Series:

Sage series in public relations ; v. 1.

Sage series in public relations ; v. 1

Language:

English

Subjects (All):

Communication planning.

Public relations.

Physical Description:

1 online resource (xiv, 262 p.) : ill.

Edition:

1st ed.

Place of Publication:

Thousand Oaks : Sage, c1999.

Language Note:

English

Summary:

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.

Contents:

Contents; Introduction; PART I - STRATEGIC PLANNING CULTURES; Chapter 1 - The Making of Strategic Planning Cultures; Getting Ready for Strategic Planning; Engaging in Strategic Planning; Conclusion; Chapter 2 - The Role of Integrated Communication Planning; Planning Exigencies; Communication Planning Systems; Different Types of Communication Plans: Purposes and Content; Conclusion; PART II - INTEGRATED PLANNING PROCESSES; Chapter 3 - Writing the Strategic Communication Plan (Multiyear or Annual); Planning Processes: Who, How, and When; Principles for Writing the Plan

Steps in Creating the PlanConclusion; Appendix; Chapter 4 - Writing the Multiyear or Annual Operational and Work Plans; Operational Communication Planning; Communication Work Planning; Conclusion; Chapter 5 - Writing the Communication Support Plan: Planning for Special Events, Campaigns, and Issues; Purposes and Characteristics of Support Plans; Components of a Support Plan; Conclusion; Appendix; Chapter 6 - Writing the Contingency Plan for Crises; Writing the Crisis Management Plan; Communication Component; Conclusion; Appendix; PART III - COMMUNICATION THEORIES: THE FOUNDATION FOR PLANNING

Chapter 7 - Understanding the Psychology of Audiences: Beliefs, Attitudes, Values, and NeedsThe Influence of Beliefs, Attitudes, and Values on How Audiences Receive Messages; Needs and Personality; Conclusion; Chapter 8 - The Bases of Source Credibility; Impact of Source Credibility on Communication; Source Credibility Factors; The Language of Television: Effects on Source Credibility; Conclusion; Chapter 9 - Message Design: Perception, Cognition, and Information Acquisition; Penetrating the Perceptual Screen; Selective Exposure, Perception, and Attention; Comprehension of Information

Retention and Recall of InformationLearning Theories: Instrumental, Operational, and Social Learning; Conclusion; Chapter 10 - Message Design: Theories of Persuasion; Message Content; Organization of Messages; Message Strategies; Conclusion; Chapter 11 - Choosing the Channel: Lessons Learned; How People Use the Media; Media Successes at Raising Awareness and Influencing Attitudes and Behavior; Limitations on the Effectiveness of Media: Influential Variables; Improving the Effectiveness of the Media; Agenda Setting; Conclusion; PART IV - STRATEGIC APPROACHES

Chapter 12 - Strategic Approaches to Planning for Issues ManagementOwnership of the Issue: Sole or Shared?; Who Shares Responsibility for Managing the Issue?; Characteristics of the Issue; Controllability of the Issue; Helping the Public to Reach Social Judgment on Issues; Conclusion; Chapter 13 - Planning Cooperative Strategies: Partnering, Consulting, and Negotiating; Trends Toward Partnering and Sharing of Resources; Building Consultation Strategies Into One's Plan; Negotiation Strategies; Conclusion; References; Author Index; Subject Index; About the Author

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 221-242) and indexes.

Description based on print version record.

ISBN:

9781506314082

1506314082

9780761913139

0761913130

9781322306797

1322306796

9781452263564

1452263566

OCLC:

809772226