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Dictionary of marketing communications / Norman A. Govoni.
- Format:
- Book
- Author/Creator:
- Govoni, Norman A. P.
- Language:
- English
- Subjects (All):
- Communication in marketing--Dictionaries.
- Communication in marketing.
- Marketing--Dictionaries.
- Marketing.
- Physical Description:
- 1 online resource (v, 249 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Thousand Oaks, Calif. : Sage, c2004.
- Language Note:
- English
- Summary:
- With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
- Contents:
- Cover Page; Title; Copyright; Contents; Dedication; Preface; Entries A Through Z; Resources; About the Author
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 245-247).
- Description based on print version record.
- ISBN:
- 9781483391892
- 1483391892
- 9781452262956
- 1452262950
- 9780761927709
- 0761927700
- 9781322417943
- 1322417946
- OCLC:
- 922904175
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