Moderating focus groups : a practical guide for group facilitation / Thomas L. Greenbaum.

Format:

Book

Author/Creator:

Greenbaum, Thomas L.

Language:

English

Subjects (All):

Focus groups.

Social sciences--Research.

Social sciences.

Physical Description:

1 online resource (263 p.)

Edition:

1st ed.

Place of Publication:

Thousand Oaks, Calif : Sage Publications, c2000.

Summary:

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

Contents:

Cover; Contents; Preface; Acknowledgments; Chapter 1 - Introduction; Chapter 2 - The Focus Group Methodology; Chapter 3 - Focus Groups Versus One-on-One (In-Depth) Interviews; Chapter 4 - The Role of the Moderator; Chapter 5 - The Characteristics of a Successful Moderator; Chapter 6 - Preparation for Moderating; Chapter 7 - Recruiting Participants; Chapter 8 - Pre- and Postgroup Briefings; Chapter 9 - The Discussion Guide; Chapter 10 - External Stimuli; Chapter 11 - The Moderator Report; Chapter 12 - Moderating Fundamentals; Chapter 13 - Advanced Moderating Techniques

Chapter 14 - Unique Moderating SituationsChapter 15 - Moderating Focus Groups Internationally; Chapter 16 - Building a Business Moderating Focus Groups; Chapter 17 - Pricing Focus Groups; Glossary; Index; About the Author

Notes:

Includes index.

Description based on print version record.

ISBN:

9781483328522

148332852X

9781452251752

1452251754

OCLC:

815786191