Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / Atul Parvatiyar, Rajendra Sisodia.

Format:

Book

Author/Creator:

Parvatiyar, Atul, author.

Sisodia, Rajendra, author.

Language:

English

Subjects (All):

Sheth, Jagdish N.

Disruptive technologies.

Marketing.

Consumer behavior.

Physical Description:

1 online resource (629 pages) : illustrations

Edition:

1st edition.

Place of Publication:

Los Angeles, CA : SAGE Publications, Inc., 2019.

Summary:

We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.

Contents:

Cover

Contents

List of Tables

List of Figures

List of Abbreviations

Foreword: My Reflections about Jagdish Sheth

Preface

PART I: Rethinking and Re-envisioning Marketing

Chapter 1: Reimagine Marketing

Chapter 2: Daring to Understand and Change Thinking

Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplace s

Chapter 4: Advancing the Study of Marketing's Impactson Society

Chapter 5: Sh ould Government Regulate Questionable Goods and Services?

Chapter 6: The Historical Roots of Marketing's Badge of Infamy

PART II: Marketing for a Better World

Chapter 7: Environmental Sustainability Innovations, Sustainability Stakeholders and theTriple Bottom Line

Chapter 8: Building Sustainable and Socially Impactful Businesses at the Ba se of the Pyramid

Chapter 9: From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being

Chapter 10: Sustainability as a Key Component of Marketing Strategy: A Societal Approach

Chapter 11: Pioneering Research on Sustainability

PART III: Managing Marketing in a Turbulent World

Chapter 12: Organizing Marketing for an Era of Digital Turbulence

Chapter 13: Harnessing Disruptions for Marketing Strategies

Chapter 14: Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs

Chapter 15: Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marke ting Functions

Chapter 16: Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Me dia

Chapter 17: Increasing Marketing's Impact:Making Everyone a Marketer

PART IV: Enhancing Customer Ex perience and Value.

Chapter 18: Innovating the Customer Experience

Chapter 19: Customer Centricity in the Digital Age: Rediscovering Value

Chapter 20: The Contextual Nature of Value in Use

Chapter 21: Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Propo sal for a Generic Process

Chapter 22: The 4 As of Marketing Framework and Social Network Platforms

Chapter 23: Value of Outsourcing Salesand Marketing by CPG Companies in the Age of R etail Disruptions

PART V: Understanding andManaging Customers

Chapter 24: Organizational Buying Behaviour: Where We Have Been and Where We Need to Go In

Chapter 25: Practical Tools and Frameworks for Customer Management in Business Marketing

Chapter 26: Interactivity and Int ernational Business

Chapter 27: Are You Ready for Relationship Marketing? It Is a Business Challenge

Chapter 28: Trust in Persons, Organizations and Systems

Chapter 29: Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact

PART VI: Marketing Technologies, Analytics and Research Metho ds

Chapter 30: The Evolution of M arketing Technology

Chapter 31: Influence of Technology and Data on Customized Marketing Strategy

Chapter 32: How and Why Artificial Intelligence, Mixed Reality and BlockchainTechnologies Will Change Marketing We Know Today

Chapter 33: Contemporary Disruptions in the Realm of Research Methods i n Marketing

Chapter 34: The Two Stars of Marketing Analytics: Automated and Directed Systems

Chapter 35: Modelling Choice of Multiple Items

Chapter 36: Integrating Social Media inMarketing Research Courses

PART VII: Pushing the Frontiers of Marketing Discipline.

Chapter 37: Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table:Constructing WorkbenchTheories of Decision Processes That Predict Outcomes Accurately

Chapter 38: International Marketing as a Discipline

Chapter 39: The Next Frontier in Marketing: Self-sustaining Marketing, Society and Capitalism through Collaborative Yet Disruptive Partnerships

Chapter 40: Conscious Marketing: Meaning and Application

PART VIII: Jagdish Sheth: Impact, Views and Tributes

Chapter 41: Musings on the Past, Present and Future: An Interview with Jag Sheth

Chapter 42: Young Jagdish: A Tribute to H is Early Years

Chapter 43: I Am Standing

No, I Do NotUse Grecian Formula

No, I Am Not an International Grad Student: An Essay in Appreciation of Jag Sheth

Chapter 44: Jagdish Sheth: Evangelizing in and about Emerging Marke ts

Chapter 45: A Personal Tribute to Jagd ish N. Sheth

Chapter 46: Multiplicative 4 Ps That Characterize Jag Sh eth

Chapter 47: Reflections on Jagdish Sheth: A Marketing Role Model

Chapter 48: Jagdish Sheth: Heart of Marketing

Chapter 49: A Personal Tribute to Jagdish Sheth for His 80th Birthday

Chapter 50: Jag Sheth: Thanks to a True Giant!

Chapter 51: Some of My Background with Jagdish Sheth

Chapter 52: A Tribute to Jag Sheth:An Extraordinary, One-of-a-Kind Career

Chapter 53: Jag the Compassionate Master Academic

Chapter 54: Jag Sheth: Tribute to a Game Changer

Chapter 55: Jag Sheth: A Blessed Man andan Amazing Role Model

Chapter 56: Tribute to a Timeless Scholarwith a Brilliant Mind and aBountiful Heart

Chapter 57: Why Do I Admire Jag Sheth?

Chapter 58: Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benef actor

Chapter 59: Jagdish Sheth: Scholar,Innovator, Mentor andPhilanthropist.

Chapter 60: A Tribute to Professor JagdishSheth: A ConsummateMarketer

Chapter 61: Jag Sheth: A Friend, Guide,Mentor and Father Figure

Chapter 62: Dr Jagdish N. Sheth: A ServantLeader Scholar, HelpfulScholar, Energetic Scholar,Teacher Scholar and HumbleScholar

Chapter 63: Jagdish Sheth: The Jaguarof Marketing

Chapter 64 : Jagdish Sheth: A Statementof Personal Impact andAppreciation

About the Editors andContributors.

Notes:

Includes bibliographical references.

Description based on print version record.

ISBN:

9789353287733

9353287731

9789352808182

9352808185

9789352808199

9352808193

OCLC:

1080273660