Winning the mandate : the Indian experience / Bidyut Chakrabarty, Sugato Hazra.

Format:

Book

Author/Creator:

Chakrabarty, Bidyut, 1958- author.

Hazra, Sugato, author.

Language:

English

Subjects (All):

Modī, Narendra, 1950-.

Modī, Narendra.

India. Parliament. Lok Sabha--Elections, 2014.

India.

Bharatiya Janata Party.

Political campaigns--India.

Political campaigns.

Physical Description:

1 online resource (251 p.)

Edition:

1st ed.

Place of Publication:

New Delhi, India : Sage, 2016.

Language Note:

English

Summary:

This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.

Contents:

Contents; List of Abbreviations; Preface and Acknowledgements; Introduction: Is 2014 Election a GameChanger?; Trends in Election Campaign sinceIndependence; Coalition Era Starts; The India Shining Campaign and Its Failure; Gujarat Riot and the Incumbent Government; The Top-driven Congress Campaign for Political Mobilization; India Against Corruption, a Campaign Builds Up; The Leadership-centric Election Campaign; The Election Campaign and the Manifesto and Subtle Articulation of Political Messages; Assessing the Election Campaign; The Role of Social Media in Political Mobilization

The Unique 2014 National Poll in IndiaReinventing Political Communication-The Modi Interlude(?); Conclusion: Marketizing an Ideology-driven Dream; The Bihar Assembly Election, 2015-Revival of Coalition Dharma; Notes and References; Select Bibliography; Index; About the Authors

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

93-5150-743-2

93-5150-745-9