Lifestyle of future house buyers in Malaysia / Mohd. Wira Mohd. Shafiei [and three others].

Format:

Book

Author/Creator:

Mohd. Wira Mohd. Shafiei, author.

Contributor:

Penerbit Universiti Sains Malaysia, publisher.

Language:

English

Subjects (All):

Housing--Malaysia.

Housing.

Housing--Malaysia--Marketing.

House construction--Malaysia.

House construction.

Physical Description:

1 online resource (x, 110 pages)

Place of Publication:

Pulau Pinang, Malaysia : Penerbit Universiti Sains Malaysia, [2017]

Language Note:

In English.

Contents:

Cover

Half Title Page

Title Page

Copyright Page

Contents

List of Figures and Tables

Preface

1 Market Segmentation

1.1 Introduction

1.2 Market Segmentation Definition and Roles

1.3 The Benefits of Market Segmentation

1.4 Bases for Segmentation in Consumer Markets

1.5 Segmentation Schemes and Approaches

1.6 Scope of Study

1.7 Limitations of Study

2 Lifestyle Segmentation

2.1 Introduction

2.2 Overview of Lifestyle History and Concepts

2.3 Definition of Lifestyle and Psychographics

2.4 The Lifestyle Approaches Overview

2.4.1 List of Values (LOVs)

2.4.2 Rokeach Value Survey

2.4.3 Euro-style Concept

2.4.4 The Values and Lifestyle (VALS) System of Classification

2.4.5 Activities, Interests and Opinions (AIO) Inventory

2.5 Lifestyle Segmentation with AIO Inventory

2.6 Lifestyle Segmentation as Applied in Industries

3 The Malaysian Housing Property Market

3.1 Introduction

3.2 Housing Supply and Demand in Malaysia

4 Identifying the Market Segments

4.1 Introduction

4.2 Lifestyle and Housing Attribute Factors

4.3 Cluster Analysis Results

4.4 Cluster Interpretations

4.5 Cluster Validation

5 Profiling the Market Segments

5.1 Introduction

5.2 Demographic Characteristics versus Cluster Segments

5.3 House Characteristics versus Cluster Segments

5.3.1 Existing House

5.3.2 Future House

5.4 Malaysian House Buyers' Decision Making and Implications for Marketers

5.4.1 Cluster 1 - Appearance Oriented Segment

5.4.2 Cluster 2 - Relaxed Segment

5.4.3 Cluster 3 - Extroverted Segment

5.4.4 Cluster 4 - Economizer Segment

5.4.5 Cluster 5 - Practical Oriented Segment

5.5 Theoretical Framework Revisited

6 Implications and Contribution

6.1 Concluding Remarks

6.2 Contribution of the Study

6.3 Implications of the Study.

6.4 Recommendations for Future Study

References

Index

Back Cover.

Notes:

Description based on print version record.

Includes bibliographical references (pages 103-108) and index.

ISBN:

967-461-137-1