Mediated millennials / edited by Jeremy Schulz (UC Berkeley, USA), Laura Robinson (Santa Clara University, USA), Aneka Khilnani (The George Washington University, USA), John Baldwin (Illinois State University, USA), Heloisa Pait (São Paulo State University-Marilia, Brazil), Apryl A. Williams (Harvard University, USA), Jenny Davis (The Australian National University, Australia), and Gabe Ignatow (University of North Texas, USA).

Format:

Book

Contributor:

Schulz, Jeremy, editor.

Robinson, Laura, editor.

Khilnani, Aneka, editor.

Baldwin, John, editor.

Pait, Heloisa, editor.

Williams, Apryl A., editor.

Davis, Jenny, editor.

Ignatow, Gabe, editor.

Communication, Information Technologies, and Media Sociology section of the American Sociological Association (CITAMS), contributor.

Series:

Studies in media and communications ; 2050-2060 v. 19.

Studies in media and communications, 2050-2060 ; volume 19

Language:

English

Subjects (All):

Social media.

Generation Y.

Physical Description:

1 online resource (248 pages).

Edition:

1st ed.

Place of Publication:

Bingley, England : Emerald Publishing, [2020]

Summary:

Sponsored by the Communication, Information Technologies, and Media Sociology section of the American Sociological Association (CITAMS), Volume 19 of Emerald Studies in Media and Communications draws on global case studies that examine media use by millennials. By bringing together contributors and case studies from four continents to examine millennial digital media practices, the volume charts out multiple dimensions of Gen Y's digital media engagements: smartphone use among Israelis, the activities of Brazilian youths in LAN houses, selfies in the New Zealand context, and American millennials engaged in a variety of digital pursuits ranging from seeking employment, to content creation, to gaming, to consuming news and political content. Through these case studies we see parallels in the mediated millennial experience across key digital venues including Twitter and YouTube, and MMOs. None-the-less, contributors also prompt us to keep in mind the importance of those millennials without equal access to resources who must rely on public venues such as libraries and LAN Houses. Across these venues and arenas of practice, the research provides an important collection of research shedding important light on the first generation growing up with the normative expectation to perform digital identity work, create visual culture, and engage in the digital public sphere.

Contents:

Cover

FM

Half Title

Series Page

EDITORIAL BOARD MEMBERS

Title Page

Copy right Page

CONTENTS

ABOUT THE EDITORS

ABOUT THE AUTHORS

ACKNOWLEDGMENTS

Introduction to Volume 19: "Millennials and Media"

Millennials and Media

The Millennial Social Self

Visual Culture and Creation of the Self

Millennials, News, and the Digital Public Sphere

Un-Mediated Millennials and Inequalities

Chapter 1: Millennials Usher A Postdigital: Theorizing How Generation Y Engages With Digital Media

Study Objectives and Research Method

Defining the Millennials' (Generation Y) Demographic Cohort

STUDY SIGNIFICANCE: SIX THEORETICAL CONSTRUCTS FOR MILLENNIALS' MEDIA USE

First Theoretical Construct: Millennials Usher a Post-Digital Era

SECOND THEORETICAL CONSTRUCT: MILLENNIALS PREFER MANY PLATFORMS

THIRD THEORETICAL CONSTRUCT: MILLENNIALS DEPEND ON SOCIAL MEDIA

FOURTH THEORETICAL CONSTRUCT: MILLENNIALS CHERISH DIGITAL MEDIA STORYTELLING

Fifth Theoretical Construct: Millennials are an Influential Demographic Cohort

Sixth Theoretical Construct: News-Finds-Me Mindset Affects Millennials

Directions for Future Research, Caveats and Limitations

Lessons Learned, Discussion, and Key Implications

In Conclusion: Theorizing How Generation Y Engages with Digital Media

References

Chapter 2: A Story of Love and Hate: Smartphones in Students' Lives

Introduction

Theoretical Framework

Mobile Phones and Smartphones in Israel

Smartphone Usage from the Affordance Technology Perspective

Uses and Gratifications

Criticism of Uses and Gratifications

Methods

Results and Discussion

Emotional Gratifications

Cognitive Gratifications

Instrumental Gratifications

Integrative Gratifications

Fear of Missing Out

Love-Hate Relationship

Question of Addiction.

Conclusions

Chapter 3: Online-Offline Social Ties in Massive Multiplayer Online Games

Literature Review

Online and Offline Friendships

Framework and Development of Analytical Concepts

Social Capital Online-Offline

Data and Methods

Findings

Discussion

Chapter 4: Do No Harm Lest Others Do Harm to You: Self-Protection and Risk Management by Generation Y on Social Media

Overview

Growing Up with Digital Technologies and Social Media

Methods and Participants

Analysis

Self-protection and Privacy Tools

Self-censorship as Self-protection

Acceptable Interactional Norms

Conflict Avoidance

Avoiding "the Drama"

Norms and Negative Behaviors

The Online "Public" - Political Avoidance

Conclusion

Chapter 5: I Want My Youtube! Trends in Early Youth-Created Music Videos (2007-2013)

Background

Adolescence, Social Media, and Creating Content

Youth-created Music Videos as an Emerging Genre

Literature Research

Sampling Strategy

Coding Strategy

Analyses

Results

Trends in Narrative Content

Trends in Onscreen Demographics

Comments

Limitations

Future Research

Chapter 6: Digital Photography and the Morselization of Communicative Memory

Memories from Home

Analog to Digital: A Perfect Storm of Images

The Social Semiotics of the Selfie

Digital Photography, Sharing and Consuming

Networked Photography and the Logic of Gifting

Selfie: A Commoditized or Gifted Performance?

Morselizing the Web of Association

Chapter 7: The First Twitter Handle(s) of the United States: An Information Processing Perspective on Twitter use by the President of the United States and Its Effect on Millennials

Introduction.

Literature Review

Procedure

Scales and Measures

Dependent Measures

Discussion and Conclusion

Limitations and Directions for Future Research

Chapter 8: Embracing the Visual, Verbal, and Viral Media: How Post-Millennial Consumption Habits are Reshaping the News

Defining the Post-millennials or Generation Z

THEORIZING NEWS CONSUMPTION

First Theoretical Construct: Age Shapes Media Use and News Preference.

Engaging with the Visual, the Verbal, and the Viral Media. The proliferation of multimedia news content is a symptom of the ease younger generations feel in technology's presence. Post-millennials were born in the digital/mobile age and therefore did not

Second Theoretical Construct: Post-millennials Prefer Viewing News Over Reading

How Generation Z Uses Social Media. Beyond turning a page or changing a channel, legacy media outlets offer younger news consumers little room to design their own experience. In a 2017 study, Yadav and Rai (2017) defined social media as "any electronic se

The Power of Media Platforms. While social media serve as a creative outlet, it can also inform and educate individuals on global and local issues. Companies, including news organizations, can build awareness of their products' benefits. Online advertisin

Generation Z Engages More with Social Media and Connective Journalism. Post-millennials' desire to self-tailor their news day has journalists rethinking how to position their coverage. In a recent study, Marchi and Clark (2018) interacted with US high sch

Third Theoretical Construct: Post-millennials spur news innovations.

How Generation Z Uses Media. Smartphone ownership and access to social media is nearly ubiquitous. These platforms are the new face of news, and today's teens are shaping this massive revolution. Social media is their ultimate destination for communicatio

Generation Z's Preference for Sensory Journalism. Post-millennials' hunger for participation and belonging in the news cycle shapes their rapidly changing preferences and usage patterns. Unlike Generation X and baby boomers, Generation Z sparsely engages

Generation Z Rejects Journalistic "Objectivity." The rise of substitutions for legacy media companies has altered post-millennial expectations for the content they see. In a study based on interviews of teens, Marchi (2012) delineated how teens reject jou

Fourth Theoretical Construct: A Verbal, Visual, and Viral News Cycle

Integrating the Visual, Verbal, and Viral Media. Post-millennials have an affinity for sensory journalism, defined as news content which engages audience senses visually and sonically. Nearly 48% of millennials and 47% of post-millennials reported they pr

Engaging with the Visual Media. The post-millennial generation favors visual-only platforms, like Instagram and Snapchat (Yadav &amp

Rai, 2017, p. 114). Older generations prefer sites like Twitter and Facebook, a hybrid of text and visuals. Post-millennials'

Expressing Opinions on Viral Media. The dramatic increase of Internet users, especially teens, is contributing to "more-persistent online activities" (Anderson &amp

Jiang, 2018, p. 2). This includes information and news obtained through these channels. Not.

Generation Z's News Repertoires and Political Participation. Five US-based scholars, Edgerly, Vraga, Bode, Thorson, and Thorson (2018) extended previous research on the relationship between news use and participation. They examined how youth ages 12-17 co

TV, Snapchat, and Mental Health Concerns of Generation Z. In 2018, Business Insider surveyed 104 Generation Z-ers on their opinions, fears, dreams, and complexities. The survey demonstrated their mindset, as well as their differences from other generation

Generation Z's Perceptions about Free Speech. Post-millennials express strong support for the First Amendment, and in turn, the rights of the media and journalists. Only 26% believe it goes too far in what it guarantees. This number dropped steadily from

Generation Z's Declining Consumption, Trust in News. News consumption rates by younger generations are in flux. Student use of, and trust in, television declined significantly. The rate of post-millennials who "watch local TV often" dropped from 30% in 20

Generation Z's Rising Trust in Citizen Journalists. Trust in citizen journalism - news through peers and real people - is rising. This is an important insight into how post-millennials use news media, as many see their peers and "real people" give news up

Generation Z Struggles to Spot Fake News. Overall, news engagement and trust are declining in younger generations, which could be due to fake news. Dautrich (2018) theorized "most students say they have come across fake news stories, yet only 20 percent s

Fifth Theoretical Construct: Post-millennials and Fake News

The Changing Expectations of Generation Z. In a 2018 essay, Penny Rue, vice-president for campus life and professor of counseling at Wake Forest University in Winston-Salem, N.C., analyzed how Generation Z, which "is coming to college," compares to their.

How Generation Z Consumes and Curates News Media.

Notes:

Includes index.

ISBN:

9781839090790

1839090790

9781839090776

1839090774