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Today's public relations : an introduction / Robert L. Heath, W. Timothy Coombs.
- Format:
- Book
- Author/Creator:
- Heath, Robert L. (Robert Lawrence), 1941-
- Language:
- English
- Subjects (All):
- Public relations.
- Social influence.
- Physical Description:
- 1 online resource (xix, 539 p.) : ill.
- Edition:
- 1st ed.
- Place of Publication:
- Thousand Oaks, CA : SAGE Publications, c2006.
- Language Note:
- English
- Summary:
- 'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
- Contents:
- Cover ; Brief Contents; Detailed Contents; Preface; 1 - Strategic Relationship Building; 2 - History of Public Relationships; 3 - Managing Mutually Beneficial Relationships; 4 - The Value of Research; 5 - Elements of Planning; 6 - Taking Action; 7 - Evaluation of Public Relations Efforts; 8 - Public Relations Theory in Practice; 9 - Ethical and Legal Restraints on Public Relations Practice; 10 - Monitoring and Managing Issues; 11 - Selecting Media, Technologies, and Communication Tools; 12 - Publicity, Promotion, and Writing; 13 - Collaborative Decision Making; 14 - Building a Career
- 15 - The Future of Public RelationsReferences; Index; About the Authors
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 493-505) and index.
- Description based on print version record.
- ISBN:
- 9781506320366
- 1506320368
- 9781452233055
- 1452233055
- 9781452267043
- 1452267049
- OCLC:
- 830324527
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