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Postmodern consumer research / Elizabeth C. Hirschman, Morris B. Holbrook.
- Format:
- Book
- Author/Creator:
- Hirschman, Elizabeth Caldwell, 1949-
- Series:
- Association for Consumer Research
- Language:
- English
- Subjects (All):
- Consumers--Research.
- Consumers.
- Knowledge, Theory of--History.
- Knowledge, Theory of.
- Physical Description:
- 1 online resource (146 p.)
- Edition:
- 1st ed.
- Place of Publication:
- London : SAGE, 1992.
- Summary:
- The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively.
- Contents:
- part I. The philosophies
- part II. Methods
- part III. Evaluating research.
- Notes:
- "Published in cooperation with the Association for Consumer Research."
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9781483325941
- 1483325946
- 9781452253367
- 1452253366
- OCLC:
- 875379288
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