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Essentials of mass communication theory / Arthur Asa Berger.
- Format:
- Book
- Author/Creator:
- Berger, Arthur Asa, 1933-
- Language:
- English
- Subjects (All):
- Communication.
- Mass media.
- Physical Description:
- 1 online resource (x, 206 p.) : ill.
- Edition:
- 1st ed.
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, 1995.
- Summary:
- This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
- Contents:
- Cover; Contents; Acknowledgments; Chapter 1 - Making Sense of Mass Communication; Chapter 2 - The Artwork (or Text); Chapter 3 - Media; Chapter 4 - The Audience; Chapter 5 - America/Society; Chapter 6 - The Artist; Appendix Combinations: Questions for Discussion and Research; Glossary; Suggested Further Reading; References; Name Index; Subject Index; About the Author
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and indexes.
- Description based on print version record.
- ISBN:
- 9781506338187
- 1506338186
- 9781483345420
- 1483345424
- 9781452247519
- 145224751X
- 9780585251325
- 0585251320
- OCLC:
- 1007861282
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