The marketing of the president : political marketing as campaign strategy / Bruce I. Newman.

Format:

• Book

Author/Creator:

• Newman, Bruce I.

Language:

English

Subjects (All):

• Presidents--United States--Election.
• Campaign management--United States.
• Political campaigns--United States.
• Marketing--United States.

Physical Description:

1 online resource (xvii, 165 pages) : illustrations

Edition:

1st ed.

Place of Publication:

• Thousand Oaks, Calif. : SAGE, c1994.
• Thousand Oaks, Calif. : SAGE, 1994.

Summary:

Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

Contents:

• part I. The evolution of marketing in politics
• part II. The marketing campaign
• part III. The future of political marketing.

Notes:

• Description based upon print version of record.
• Includes bibliographical references and indexes.
• Description based on print version record.

ISBN:

• 9781483326702
• 1483326705
• 9781452254562
• 1452254567

OCLC:

1007858220