Consumer research : introspective essays on the study of consumption / Morris B. Holbrook.

Format:

Book

Author/Creator:

Holbrook, Morris B.

Language:

English

Subjects (All):

Consumers--Research.

Consumers.

Consumer behavior.

Physical Description:

1 online resource (xii, 419 p.) : ill.

Edition:

1st ed.

Place of Publication:

Thousand Oaks : SAGE, c1995.

Summary:

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

Contents:

""Cover""; ""Contents""; ""Preface""; ""Chapter 1 - A Brief History of Morris the Cat""; ""Chapter 2 - Theory Development is a Jazz Solo""; ""Chapter 3 - On Hatching a Program of Consumer Research""; ""Chapter 4 - What is Consumer Research?""; ""Chapter 5 - O, Consumer, How You've Changed""; ""Chapter 6 - Whither Consumer Research?""; ""Chapter 7 - Romanticism, Subjective Personal Introspection, and Morris the Epicurean""; ""Chapter 8 - The Role of Lyricism in Consumer Research""; ""Chapter 9 - Dogmatism and Catastrophe in the Development of Marketing Thought""; ""Chapter 10 - I'm HIP""

""Chapter 11 - Epilogue""""References""; ""Index""; ""About the Author""

Notes:

Description based upon print version of record.

Includes bibliographical references (pages 369-399) and index.

Description based on print version record.

ISBN:

9781452247434

1452247439

9781483327334

1483327337

OCLC:

624383654