Make It, Don't Fake It : Leading with Authenticity for Real Business Success / Sabrina Horn.

Format:

Book

Author/Creator:

Horn, Sabrina, author.

Language:

English

Subjects (All):

New business enterprises--Management.

New business enterprises.

Women executives.

Branding (Marketing).

Physical Description:

1 online resource (146 pages)

Edition:

First edition.

Place of Publication:

LaVergne : Berrett-Koehler Publishers, 2021.

Oakland, CA : Berrett-Koehler Publishers, Inc., [2021]

Summary:

An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. "Fake it till you make it" just doesn't work--at least not long enough to build a sustainable business. Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it.With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader's confidence and resilience. Horn's fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.

Contents:

Cover

Title Page

Copyright Page

Contents

Dedication

Foreword

Introduction

Chapter One: Some Really Bad Advice

Chapter Two: So, You Want to Start a Company . . .

Chapter Three: Becoming a CEO

Chapter Four: Becoming and Staying an Authentic Brand

Chapter Five: Get Used to Lonely

Chapter Six: Airtight

Chapter Seven: Leader and Loser Both Begin with the Letter L

Chapter Eight: Way Off the Menu

Chapter Nine: The Founder's Curse

Notes

Acknowledgments

Index

About the Author

About Horn Strategy, LLC.

Notes:

Includes index.

Description based on publisher supplied metadata and other sources.

Description based on print version record.

ISBN:

9781523091515

1523091517

OCLC:

1251449091