User research with kids : how to effectively conduct research with participants aged 3-16 / Thomas Visby Snitker.

Format:

Book

Author/Creator:

Snitker, Thomas Visby, author.

Language:

English

Subjects (All):

New products.

Physical Description:

1 online resource (180 pages)

Online

Place of Publication:

[Place of publication not identified] : Apress, [2021]

Summary:

If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communicating can be completely different. User Research with Kids explores these differences and more. Author Thomas Visby Snitker walks you through how to best approach user research with children through the processes of conceptualization, design, prototyping, and eventually the launch. Adults who research kids' experiences venture into a familiar yet foreign land where the inhabitants speak a different (yet familiar) language and have different behavioral norms and values. It is important for researchers to decipher and understand this language. Including children in the process will lead to better targeted and better designed products, and User Research with Kids will help you attain this goal. Snitker's useful insights in this book will help professionals and students in all sectors of research, design, and innovation. User Research with Kids will teach you how to better work with children using key approaches, such as understanding what play is and holistically measuring experience from a child's cognitive perspective. Apply research rigor and best practices for your next product launch, and expand your user understanding with User Research with Kids. What You Will Learn * Incorporate play and best practice to a research project with kids as (or among) the participants * Approach, scope, prepare, execute, and report research projects * Choose the method and approach that is best suited for the needs of your project and stakeholders Who This Book Is For Designers, producers, marketers, or researchers with kids as the audience, or students.

Contents:

Intro

Contents

About the Author

Acknowledgments

Chapter 1: Understanding Kids and Their Experiences

Design, innovation, and the need for research - and KX, Kids' Experience

Play is a job to be done

What to expect when you're expecting... kids for research

Kids' research and rocket science

The status of children in research and in society - and in your own mind

Kids: a very picky and playful audience - and research target

Children's constant development makes for a moving research target.

A spectrum of play - and a spectrum for research

A free-play research setup

A directed-play research setup

A guided-play - or games - research setup

Games

Global research with children

Truly global studies?

How children live

Research with foreign kids means working with foreign adults

Language and translation

Selecting which cultures to study

Selections based upon polarities

Hierarchy

Point of reference

Gender or gender roles

It's complex - but not impossible

Chapter 2: How (Not) to Ruin Perfectly Good Research in 18 Steps

Inclusivity and diversity - no-brainers in research

The bias chain: Is bias a feature or a bug?

Bias in the scoping phase

1 For the right stakeholders or client

2 The right objective or problem or pain or goal

3 The right product or project

Selection bias

Bias during the preparation phase

4 The right participants, described in the right terms

Sampling bias

Come over for tea!

Volunteers wanted!

Help me find the next respondent!

I want you in my study!

Other sampling concepts

Random sampling

Stratified sample

Description bias

Descriptions inherited from market research

Skill level as a descriptor

Service skills are not the same as platform skills

Skill distribution patterns.

Skill or frequency of task

Staticity bias

The bias of gatekeepers and professional respondents

5 Doing the right things

Consensus bias

Get beyond the recency and primacy effects

6 ...at the right time of day or week or month

7 ...for the right duration

8 ...in the right location/setting

9 ...using the right device

Bias during the execution phase

10 Correctly primed and instructed

11 The right amount of priming and instruction

12 Correctly moderated

Moderator bias

12a Biased questions

Leading question bias

Misunderstood question bias

Unanswerable question bias

Metaphorically speaking

Question order bias

12b Biased answers

Cognitive overload bias

Consistency bias

Dominant respondent bias

Error bias

Hostility bias

Moderator acceptance bias (acquiescence or confirmation bias)

Mood bias

Overstatement bias

Reference bias (order bias)

Sensitive issue bias

Social acceptance bias

Sponsor bias

The most dreaded answer: "I don't know."

13 Monitored by the right people

Bias during the analysis and reporting phase

14 A rigorous, methodical analysis

15 A timely, relevant, and actionable report

Biased reporting

Positive reporting bias and publication bias

16 A simple and focused presentation

Hindsight bias

17 Sustaining the findings

18 Actioned right

Bias is not a bug - it's a feature

Further reading on bias

Chapter 3: Succeed Through Better Research Practice

Compliance to rules and regulations

GDPR (General Data Protection Regulation)

A consent form

Minimize the collection of unnecessary information

Ensure that all user data (including data used by third-party tools) is being stored and processed securely

Give users control of their data

COPPA (Children's Online Privacy Protection Act).

ESOMAR Codes and Guidelines

Best practice

Prepare for best practice

Research and report using best practice

Moving from best practices into actual research and measurements

Chapter 4: Toward Infinity and Beyond: A KX Score

Some of the things we can (and can't) learn from children through research

We can count how many children go through a process

We need to be careful with numbers in user research with children

We can ask children if they would recommend something to a friend - or not

"How likely would you be..."

"... to recommend &lt

insert product name here&gt

..."

"... to a friend?"

"... to a relative?"

... scored on what scale?

... why?

The NPS is not a KX score

Chapter 5: What to Score

The System Usability Scale, SUS

A KX - Kids' Experience - score

When to produce the score?

Who does the scoring?

Score what exactly?

Engagement and curiosity

Usability

Familiarity - conceptual and content

Awareness and salience

Satisfaction and fun

Other evaluation criteria are relevant

Chapter 6: How You Can Use the Kids' Experience (KX) Score

KX score setup - an example

Step one: Determine what success is

Step two: Determine what sort of user behavior is indicative of success or failure

Aligning the KX score with business goals in practice

Build your own experience score

Build behavioral indicators

Define audience (sub)segments

Collate and test

Score and report

Chapter 7: Challenges and Opportunities in Research with Children as Seen by Practitioners

Learning and research through play

How can we increase cultural diversity and ecological validity?

How do we group children by age?

Can children accurately tell us about their thinking and experiences?

The intersection of policy questions, research rigor, and cultural context.

Impact through getting the right people together around the right insight

Plan for surprises, and use pilots!

Are we measuring? Or having illusions?

Science is only one of many ways that children learn

You continually learn from children, both as a researcher and as a person

Producing digital experiences and researching with children

Tracking behavior and metrics as a conduit for insights

The significance of licenses of Intellectual Property (IP) in creative works and narratives is rising - and thus also in research

Longitudinal research is more important than stakeholders think

"It's almost impossible to give kids enough time to respond"

Using research to make classrooms a better experience for students and teachers

Are the children reading or not?

Is a lesson being learned or not?

The independent set of eyes and ears

How can we take the fun out of the equation and simply measure learning?

Do we pay students, schools, or teachers for their help in our research? And how?

Presenting and sustaining findings - taking research seriously

When external researchers leave, so do their insights. Will it leave a vacuum of accountability?

Research with children in a public service concept development context

How to come up with concepts that are engaging to children

Keeping an eye on the context and maintaining an open mind are key in research

Children are not simply the victims of technology

Innovation through research with children

Co-creating new products and new ways of playing - with an emphasis on co-

Innovation requires dedicated researchers

Understanding needs - also primordial needs - is a driver for innovation

Research helps in many steps of the innovation and development process

Toy reviews, YouTube style.

Qualitative research is very valuable at the beginning of a process

Research impact can come in many different ways

Chapter 8: Summary

If we want kids to use our products or services...

User research is not rocket science...

Yes, there's bias everywhere, but...

Make the bias chain work for - not against - you

The joy, delight, and beauty of research with children

Index.

Notes:

Description based on print version record.

ISBN:

9781484270714

1484270711

OCLC:

1253353110

Publisher Number:

Wettelijk depot légal