Digital marketing guide for start-up entrepreneurs / Shishir Mishra.

Format:

Book

Author/Creator:

Mishra, Shishir, author.

Language:

English

Subjects (All):

Entrepreneurship.

Physical Description:

1 online resource (158 pages)

Edition:

1st ed.

Place of Publication:

New York, New York : Business Expert Press, [2020]

Summary:

Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales-a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

Contents:

Cover

Contents

Introduction

Chapter 1: Fundamentals of Digital Marketing

Chapter 2: Website Design: Tips and Tricks

Chapter 3: Content Marketing Strategy

Chapter 4: Search Engine Optimization

Chapter 5: Social Media Marketing

Chapter 6: Google Analytics

Chapter 7: Search Engine Marketing

Chapter 8: Online Reputation Management

About the Author

Index

Adpage

Backcover.

Notes:

Description based on print version record.