Stand out! : building brilliant brands for the world we live in / Brian McGurk.

Format:

Book

Author/Creator:

McGurk, Brian, author.

Series:

Issn Series

Language:

English

Subjects (All):

Branding (Marketing).

Internet marketing.

Physical Description:

1 online resource (163 pages)

Edition:

1st ed.

Place of Publication:

New York, NY : Business Expert Press, 2021.

System Details:

Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Summary:

Stand Out!is a book about branding and its evolution, practice, and power in today's digital age.It presents the "why-do" and the "how-to" along with a passionate philosophy on transforming business through brand-centered change.

Contents:

Cover

Stand Out! Building Brilliant Brands for the World We Live

Dedication

Contents

Foreword

Acknowledgments

Introduction

CHAPTER 1: The Origin and Nature of Branding

CHAPTER 2: What Are You Thinking?

CHAPTER 3: Building Brilliant Brands

CHAPTER 4: Branding in the World We Live in

CHAPTER 5: A Final Thought: The Beauty of Branding

Bibliography

Word Wizard: Grand Summary

About the Author

Index

Ad Page

Back Cover.

Notes:

Includes bibliographical references (pages 123-124) and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-951527-53-4

OCLC:

1223092802