Innovating for the middle of the pyramid in emerging countries / edited by Alvaro Cuervo-Cazurra, Miguel A. Montoya.

Format:

Book

Contributor:

Cuervo-Cazurra, Alvaro, editor.

Language:

English

Subjects (All):

Technological innovations--Developing countries.

Technological innovations.

Middle class.

Developing countries.

Middle class--Developing countries.

Basic needs--Developing countries.

Basic needs.

Physical Description:

1 online resource (xix, 386 pages) : digital, PDF file(s)

Place of Publication:

Cambridge : Cambridge University Press, 2021.

System Details:

text file

PDF

Summary:

The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.

Notes:

Title from publisher's bibliographic system (viewed on 22 Feb 2021).

Other Format:

Print version:

ISBN:

9781108647731

Access Restriction:

Restricted for use by site license.