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The Today Show : transforming morning television / Cathleen M. Londino.
- Format:
- Book
- Author/Creator:
- Londino, Cathleen M., 1949-
- Language:
- English
- Subjects (All):
- Today show (Television program).
- Physical Description:
- 1 online resource (201 pages) : illustrations, tables
- Edition:
- 1st ed.
- Distribution:
- New York : Bloomsbury Publishing(US), 2017.
- Place of Publication:
- Lanham, Maryland : Rowman & Littlefield, [2017]
- Summary:
- In the early 1950s, when television networks did not broadcast regular programming before 11 a.m., radio and newspapers were the most popular and reliable ways for Americans to get their morning news.
- Contents:
- Introduction
- Creating Today: Pat Weaver's concept
- Programming Today: mornings at seven
- Producing Today: behind the camera
- The faces of Today: on-air talent from Dave Garroway to Jane Pauley
- Selling today: advertising and station relations
- Watching Today: a look at the audience
- Conclusion: Today in history.
- Notes:
- Includes index.
- Includes bibliographical references and index.
- Online resource; title from digital title page (viewed on October 03, 2016).
- ISBN:
- 979-88-8183-102-8
- 1-4422-6993-6
- OCLC:
- 953525470
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