Library marketing and communications : strategies to increase relevance and results / Cordelia Anderson.

Format:

Book

Author/Creator:

Anderson, Cordelia, 1974- author.

Language:

English

Subjects (All):

Libraries--United States--Marketing.

Libraries.

Libraries--Public relations--United States.

Libraries--Marketing.

Libraries--Public relations.

Marketing.

United States.

Physical Description:

xv, 157 pages : illustrations ; 23 cm

Place of Publication:

Chicago : ALA Editions, 2020.

Summary:

"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"-- Provided by publisher.

Contents:

Public relations, marketing, and promotion

Starting with research

Developing a marketing and communications plan

Customers and the marketing funnel

Fixing the funnel

Branding libraries

Storytelling

Marketing and communications partnerships

Advocacy planning

Reputation management and crisis communications

Staffing and organizational structure.

Notes:

Includes bibliographical references and index.

ISBN:

9780838947999

0838947999

OCLC:

1158505309