Khan's Kitchen : feeding the city dwellers / Jashim Uddin Ahmed, Anisur Rahman Faroque, Umme Mobasharat Ul Jannat, Farzana Haque Anika, Mohammad Abdul Majid.

Format:

Book

Author/Creator:

Ahmed, Jashim Uddin, author.

Faroque, Anisur Rahman, author.

Jannat, Umme Mobasharat Ul, author.

Anika, Farzana Haque, author.

Majid, Mohammad Abdul, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Khan's Kitchen--Case studies.

Khan's Kitchen.

Business planning--Case studies.

Business planning.

Food service management--Case studies.

Food service management.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2021.

System Details:

text file

Summary:

This case study investigates the innovative and market-segmented strategy of Khan's Kitchen, a catering company in Bangladesh, and highlights the benefits and challenges of the business. Khan's Kitchen opened in September 2017 and is currently operating in multiple areas of Dhaka, the capital city of Bangladesh. The online food delivery service has the potential for rapid growth in Bangladesh given the popularity of e-commerce and the extensive use of social media. The company continuously develops its menu in response to changing food habits in order to retain customers. However, Khan's Kitchen is facing many problems, foremost of which is the implementation of total quality management due to the fluctuation of food prices. In this case study, students will get a closer view of the business and service model of Khan's Kitchen. They will be asked to develop a strategy to alter its business practices to target more customers and become the market leader.

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529763300

1529763304

OCLC:

1228916308

Access Restriction:

Restricted for use by site license.