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The plant-powered movement to "Make life better" at Saxbys / Jeanette K. Miller, Mackenzie Anderson.
- Format:
- Book
- Author/Creator:
- Miller, Jeanette K., author.
- Anderson, Mackenzie, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Target marketing--United States--Case studies.
- Target marketing.
- Vegetarian restaurants--United States--Case studies.
- Vegetarian restaurants.
- Restaurants--Menus--Case studies.
- Restaurants.
- United States.
- Genre:
- Case studies.
- Menus.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2021.
- System Details:
- text file
- Summary:
- Saxbys is a café chain based in Philadelphia, Pennsylvania, which has embraced plant-powered food and drink menu items. The food and beverage team is responsible for the implementation of new menu items, including plant-based options. As plant-based eating becomes more commonplace among Generation Z and Millennials, this target market provides an important opportunity for Saxbys to lead the industry. Evolving customer expectations, including referring to the menu items as "plant-powered," are highlighted along with the menu pricing of plant-powered menu items versus standard menu items. Students will be asked to assess the opportunities and challenges of navigating a constantly evolving consumer market and provide strategic assessment for the near term.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529764598
- 1529764599
- OCLC:
- 1228916336
- Access Restriction:
- Restricted for use by site license.
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