The reformation process of Huitongda's circulation channel management model / Xiangdong Liu, Chengzhang Chen, Yushi Liu.

Format:

Book

Author/Creator:

Liu, Xiangdong, active 2016, author.

Chen, Chengzhang, author.

Liu, Yushi, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Rural industries--China--Management--Case studies.

Rural industries.

Rural industries--Management.

Management.

China.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Renmin University, 2016.

System Details:

text file

Summary:

Jiangsu Huitongda Network Co., Ltd., is an O2O enterprise, which was transformed from a home appliance wholesaler, providing services for the mom-and-pop stores in villages and towns. It is committed to providing the same goods and services for the rural consumers as provided for the consumers living in cities. This case first gives a brief overview of the Huitongda company, and it introduces the background of the rural market, then describes the growth process of Huitongda, which also reflects the reformation process of the circulation channel management of the company. This case study helps the students to understand the characteristics of circulation channel structure in the rural market. It also helps students to understand the basic knowledge of circulation channel management through the reformation process of Huitongda.

Notes:

Originally Published InLiu, X., Chen, C., & Liu, Y. (2016). The Reformation Process of Huitongda's Circulation Channel Management Model. Beijing, China: Renmin University Business School.

Description based on XML content.

Includes bibliographical references.

ISBN:

9781529768275

1529768276

OCLC:

1228916405

Access Restriction:

Restricted for use by site license.