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Praava Health amid COVID-19 : managing crisis through business model innovation / Jubairul Islam Shaown, Md. Shezanur Rahman, Md. Fazla Mohiuddin.
- Format:
- Book
- Author/Creator:
- Shaown, Jubairul Islam, author.
- Rahman, Md. Shezanur, author.
- Mohiuddin, Md. Fazla, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Medical care--Technological innovations--Bangladesh--Case studies.
- Medical care.
- Crisis management--Bangladesh--Case studies.
- Crisis management.
- COVID-19 (Disease)--Bangladesh--Case studies.
- COVID-19 (Disease).
- Telecommunication in medicine--Bangladesh--Case studies.
- Telecommunication in medicine.
- Medical care--Technological innovations.
- Bangladesh.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Praava Health amid coronavirus 2019
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2021.
- System Details:
- text file
- Summary:
- Praava Health of Bangladesh employs a "brick-and-click" service delivery model to combine online and offline medical experiences. As Praava was on its way to gaining patient loyalty, COVID-19 hit the Bangladesh healthcare system. In response, the company deployed services such as a COVID-19 self-assessment tool and online pharmacy delivery service. Now management is considering an alternative business model: accelerating investments in online services, shifting to tele-medicine services to avoid human contact, or forming short-term strategic alliances.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529764086
- 1529764084
- OCLC:
- 1228916475
- Access Restriction:
- Restricted for use by site license.
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