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Expansion of MO-TRAX into the Philippines / Alark Bhavsar, Ade Hidayat, Aileen Janice, Kate McCarthy, Nadine Sumedi.
- Format:
- Book
- Author/Creator:
- Bhavsar, Alark, author.
- Hidayat, Ade, author.
- Janice, Aileen, author.
- McCarthy, Kate, author.
- Sumedi, Nadine, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Small business--Growth.
- Small business.
- Taxicabs--Philippines.
- Taxicabs.
- Philippines.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2021.
- System Details:
- text file
- Summary:
- The Indonesian technology startup MO-TRAX had become a market leader for on-demand services in Southeast Asia. However, the company began to face increasing competition and as MO-TRAX struggled to sustain its position, management recognized that further expansion was vital. MO-TRAX had already expanded to Vietnam, Singapore, and Thailand, but faced setbacks while attempting to introduce the company's ride-hailing service to the Philippines. Two options then emerged for penetrating the Philippines market: expand MO-TRAX's ride-hailing service, MO-CAR and MO-CAB, or bring their digital payment service, MO-PAY, into the Philippines.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529740530
- 1529740533
- OCLC:
- 1228916476
- Access Restriction:
- Restricted for use by site license.
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