Asian Paints : promoting skill development for women at the Colour Academy / Shreshthi Mehta.

Format:

• Book

Author/Creator:

• Mehta, Shreshthi, author.

Series:

• SAGE business cases.
• SAGE business cases

Language:

English

Subjects (All):

• Paint industry and trade--India--Case studies.
• House painting--Social aspects--India--Case studies.
• Women employees--India--Case studies.
• Social responsibility of business--India--Case studies.
• Paint industry and trade.
• Social responsibility of business.
• Women employees.
• House painting.
• Social aspects.
• India.

Genre:

• Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2021.

System Details:

text file

Summary:

Asian Paints, a multinational Indian company that manufactures paint, has established Colour Academy, an institute that trains in home repair and painting. By training individuals, the company wants to create a large pool of house painters who would then increase the sale of paint. The program is also a corporate social responsibility strategy to help people in the labor market develop skills. In India, the painter job was stereotyped as only suitable for men. Asian Paints seeks to change gender stereotypes, engage women in their value chain, grow the talent pool, and meet business goals.

Notes:

• Includes bibliographical references and index.
• Description based on XML content.

ISBN:

• 9781529761368
• 1529761360

OCLC:

1228916707

Access Restriction:

Restricted for use by site license.