Moby Dick House of Kabob : a glimpse of Persian culture in Washington, DC / Behdad Nowroozi, Kavon Nowroozi.

Format:

Book

Author/Creator:

Nowroozi, Behdad, author.

Nowroozi, Kavon, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Moby Dick House of Kabob--Case studies.

Moby Dick House of Kabob.

Business planning--Case studies.

Business planning.

Restaurant management--Case studies.

Restaurant management.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2021.

System Details:

text file

Summary:

Moby Dick House of Kabob is a restaurant chain based in the Washington, DC, Maryland, and Virginia area. Mike Daryoush founded "Moby's Luncheonette" in 1989 with a focus on serving traditional American breakfast and lunch. At first the restaurant did not enjoy financial success so Mike, an immigrant from Iran, decided to take a new route, installing a traditional clay oven that baked fresh pita bread. This was an instant hit and inspired him to adopt a Persian-inspired menu and rename the restaurant "Moby Dick House of Kabob." There are now 24 locations in the Washington, DC Metropolitan area and Baltimore. This case examines what has enabled the success of Moby Dick and what challenges it faces. The overall goal is to introduce students to the concept of using food to promote cultural understanding, and to make students aware of the power of innovation, relationship building, and adaptability in operating a successful business.

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529762723

1529762723

OCLC:

1228916791

Access Restriction:

Restricted for use by site license.