Hashtag commerce : "Order by Tweet" / Daniel E. O'Leary.

Format:

• Book

Author/Creator:

• O'Leary, Daniel E., author.

Series:

• SAGE Business Cases.
• SAGE Business Cases

Language:

English

Subjects (All):

• Twitter--Case studies.
• Electronic commerce--Technological innovations--Case studies.
• Electronic commerce--Technological innovations.
• Electronic commerce.

Genre:

• Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Journal of Information Technology Teaching Cases, 2019.

System Details:

text file

Summary:

Recently, American Express introduced the use of "hashtag" commerce for their cardholders into Twitter using the notion of "Order by Tweet": transactions were initiated and confirmed within Twitter using unique hashtags. Shortly after American Express, Amazon.com initiated their version of social commerce with #AmazonCart, where product requests were sent from Twitter to user's carts in Amazon. These implementations were some of the first examples of social commerce actually executing transactions in the context of a social media platform. After American Express and Amazon, Domino's Pizza introduced "Order by Tweet" into fast food ordering and payment. This case examines the processes that have been used as part of the processing of those transactions and allows analysis of some of the strengths and limitations of the resulting approaches.

Notes:

• Originally Published InO'Leary, D. E. (2019). Hashtag commerce: "Order by Tweet." Journal of Information Technology Teaching Cases, 9(1), 26-37. https://doi.org/10.1177/2043886918819310.
• Includes bibliographical references and index.
• Description based on XML content.

ISBN:

• 9781529759068
• 1529759064

OCLC:

1221019222

Access Restriction:

Restricted for use by site license.