Cycle Link : procurement in Europe / Tao Yue, Shengyun Yang.

Format:

Book

Author/Creator:

Yue, Tao, active 2012, author.

Yang, Shengyun, active 2012, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Industrial procurement--Europe--Case studies.

Industrial procurement.

Europe.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Rotterdam School of Management, Erasmus University, 2012.

System Details:

text file

Summary:

Cycle Link Europe moved its European headquarters to Rotterdam, the Netherlands, in 2011 after experiencing difficulties in Germany. The company purchased and exported recovered paper from Europe to China for its own production needs. Its strategy in Europe was to outperform competitors in service areas by implementing timely pickup of goods, continual purchase, and in-time payment tactics. Since superior service was a competitive advantage, Cycle Link Europe needed good people and reliable suppliers. However, working with Western employees and suppliers did not always run smoothly - communication sometimes experienced glitches.

Notes:

Originally Published In : Yue, T., & Yang, S. (2012). Internationalization Strategy of Chinese Private Enterprises in Europe-Case Series: Cycle Link: Procurement In Europe. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529760040

1529760046

OCLC:

1225206829

Access Restriction:

Restricted for use by site license.