Olivetti : the innovation factory / Luca Iandoli.

Format:

Book

Author/Creator:

Iandoli, Luca, 1972- author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Office practice--Automation--Case studies.

Office practice.

Office practice--Automation.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2021.

System Details:

text file

Summary:

This case study presents the remarkable story of an Italian company, Olivetti, that in about 20 years after the end of World War 2 was able to introduce an extraordinary series of product and management innovations that contributed significantly to changes in the business of office automation. The vision and management approach of the Olivetti family, and in particular of Adriano Olivetti, created an organizational environment that nurtured individual talent and creativity in unprecedented and original ways. The Olivetti company became a leader in office automation, industrial design, and communication, and was the first company to successfully build and market a personal computer. These successes were the result of a humanistic management model that emphasized individual and community development, in which factories were not only core units for efficient and technologically advanced production but also places for creativity and experimentation of new management and governance models. How is it possible to combine attention towards individuals and the social impact of a business with market success and the pursuit of profit? How can a company ensure that creativity and experimentation are channeled towards efficient execution and launch of successful products? How can the exploration of emerging and potentially disruptive technologies and a focus on more traditional and solid core business be combined? These are some of the management dilemmas students are asked to analyze and try to solve in this case.

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529761887

1529761883

OCLC:

1228917420

Access Restriction:

Restricted for use by site license.