Diversification dilemma of U-Pie China / Ziliang Deng.

Format:

Book

Author/Creator:

Deng, Ziliang, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Food industry and trade--China--Case studies.

Food industry and trade.

Diversification in industry--China--Case studies.

Diversification in industry.

China.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Renmin University, 2018.

System Details:

text file

Summary:

In the early 1990s, following the pace of development of an internationally renowned fast-food chain enterprise M-Burger in China, U-Pie, an American food processor, cooperated with the Chinese state-owned corporation Shou Yuan and set up a joint venture, U-Pie China. Three manufacturing enterprises have been founded at present, including two in Beijing and one in Guangzhou, whose main purpose is to supply semifinished productions of uniquely flavored pies (side dishes) for M-Burger China and neighboring markets, while also producing a small number of buns (main dishes). During M-Burger's integration into the southern bun market in 2012, U-Pie faced the dilemma of diversification strategy: whether they should challenge the problems of technology and management, actively participate in the expansionary strategies designed by M-Burger for the southern Chinese market, and seize the opportunity to leap from being a fringe firm to an industry leader.

Notes:

Originally Published InDeng, Z., & Zhang, J. (2018). Diversification Dilemma of U-Pie China. Beijing, China: Renmin University Business School.

Description based on XML content.

Includes bibliographical references.

ISBN:

9781529767216

1529767210

OCLC:

1228917553

Access Restriction:

Restricted for use by site license.