From selling on e-commerce platform to selling on WeChat platform : an exploration of B2C e-commerce of agricultural byproducts in China / Kanliang Wang, Bo Yang, Minder Chen.

Format:

Book

Author/Creator:

Wang, Kanliang, author.

Yang, Bo, 1974- author.

Chen, Minder, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Electronic commerce--China.

Electronic commerce.

Agricultural industries--Technological innovations--China.

Agricultural industries.

Agricultural industries--Technological innovations.

China.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Renmin University, 2015.

System Details:

text file

Summary:

Although agricultural byproducts sales are dominated by traditional sales channels nowadays, recently agricultural byproducts e-commerce is developing rapidly. What to sell and how to sell on the Internet are the two most concerning problems for companies selling agricultural byproducts. To be a copycat of other business models is certainly doomed to failure. This case describes the agricultural byproducts e-commerce practice of Gongtianxia Technology Company with the aim of exploring the direction of agricultural byproducts e-commerce and sharing the lessons learned with e-commerce entrepreneurs.

Notes:

Originally Published InWang, K., Yang, B., & Chen, M. (2015). From Selling on E-commerce Platform to Selling on WeChat Platform: An Exploration of B2C E-commerce of Agricultural Byproducts in China. Beijing, China: Renmin University Business School.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529763812

1529763819

OCLC:

1228916909

Access Restriction:

Restricted for use by site license.