The mud run / Jason Reese.

Format:

Book

Author/Creator:

Reese, Jason, active 2019, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Program budgeting--Case studies.

Program budgeting.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Human Kinetics, Inc., 2019.

System Details:

text file

Summary:

This case study explores the pricing, marketing, and budgeting issues facing a participant obstacle racing event. Students will act as new board members of a junior chamber of commerce, the host organization of a multi-year obstacle racing event. The board is tasked with making decisions about the event related to price setting for entry fees, marketing strategy (including advertising), and budgeting. With the goal of increasing the number of runners, as well as the profit, students will need to use historical data from the event to make informed, data driven decisions. The primary learning objectives include evaluating the various pricing methods available to sports organizations and strategic budget development.

Notes:

Originally Published InReese, J. (2019). The Mud Run. Case Studies in Sport Management, 8(1), 25-32.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529752205

1529752205

OCLC:

1204119310

Access Restriction:

Restricted for use by site license.