Amazon Go : disrupting retail? / Blake Ives, Kathy Cossick, Dennis Adams.

Format:

Book

Author/Creator:

Ives, Blake, author.

Cossick, Kathy, author.

Adams, Dennis A., 1958- author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Amazon.com (Firm)--Case studies.

Amazon.com (Firm).

Technological innovations--Moral and ethical aspects--Case studies.

Technological innovations.

Technological innovations--Moral and ethical aspects.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Journal of Information Technology Teaching Cases, 2019.

System Details:

text file

Summary:

In January of 2018, AMAZON.COM Inc. (Amazon) opened its first self-service Amazon Go convenience store in Seattle, Washington. Armed only with a smartphone app tied to a credit card, a customer could enter the store, select merchandise from the aisles and refrigeration cases, and just walk out--no lines, no waiting, no cashier. A can of coke, chocolate bar, or chicken sandwich placed in a shopper's bag, is identified, accounted for, and charged to a payment card, all facilitated by computer vision, deep learning, and sensor-based information technologies (IT). Based on extensive public sources, the Amazon Go case provides a rich opportunity to explore an IT-enabled startup that potentially threatens three industries: convenience stores, grocery stores, and fast food outlets. In the future, the technology, either by licensing or expansion by Amazon, arguably could disrupt the broader retail industry and its millions of employees. Students have an opportunity to explore the boundary between IT and business strategy, while seeing the potential economic implications of fixed cost investments in IT. They will see how one company, Amazon, strategically develops, deploys, and extends its growing arsenal of IT weapons. The case also catalyzes discussions of social issues, including the impact of technology on employment and the tradeoffs between personal privacy and customer service.

Notes:

Originally Published InIves, B., Cossick, K., & Adams, D. (2019). Amazon Go: Disrupting retail? Journal of Information Technology Teaching Cases, 9(1), 2-12. https://doi.org/10.1177/2043886918819092.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529759020

1529759021

OCLC:

1204119844

Access Restriction:

Restricted for use by site license.