The Living Christmas Company : making Christmas merry for trees / Shreshthi Mehta.

Format:

Book

Author/Creator:

Mehta, Shreshthi, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Marketing--Case studies.

Marketing.

Genre:

Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2021.

System Details:

text file

Summary:

Christmas trees are commonly displayed during the festival of Christmas. Mostly, real trees are cut down and used for decoration. Artificial trees are also extremely popular. To counter what he sees as the destruction of millions of trees, Martin, an environmentalist, founded The Living Christmas Company, based in California. The company rents live trees to families and businesses, which are then used as Christmas trees. These potted plants are brought back to the nursery after Christmas. With the Living Christmas Company, Martin had introduced a new trend in Christmas celebrations. Martin wanted to grow his business by renting more trees to more people. He realized that he needed to think of a way to encourage people to change their habits and use living trees. It is a big challenge as Christmas tree farms are widespread in the United States and the market for artificial trees is also very large. What should Martin do to be successful?

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529751918

1529751918

OCLC:

1204120154

Access Restriction:

Restricted for use by site license.