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Thingalnagar periodic market / Sanal Kumar Velayudhan.
- Format:
- Book
- Author/Creator:
- Velayudhan, Sanal Kumar, 1955- author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Competition--India--Case studies.
- Competition.
- Farmers' markets--India--Case studies.
- Farmers' markets.
- India.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Indian Institute of Management, Kozhikode, 2018.
- System Details:
- text file
- Summary:
- The case centres on the competition that a weekly farmers' market experiences in Thingalnagar, a small town in India. The weekly market experienced competition from a permanent shops and a market yard set up by the agricultural department. The executive office of the Thingalnagar weekly market must take action to broaden the appeal of the markets to customers by offering goods at reasonable prices and the small traders who set up shop at the weekly market.
- Notes:
- Originally Published In Velayudhan, S. K. (2018). Thingalnagar periodic market. Kozhikode, India: Indian Institute of Management, Kozhikode.
- Description based on XML content.
- ISBN:
- 9781529708554
- 1529708559
- OCLC:
- 1200000225
- Access Restriction:
- Restricted for use by site license.
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