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Hotel repositioning / Praveen Sugathan.
- Format:
- Book
- Author/Creator:
- Sugathan, Praveen, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Hotel management--India--Case studies.
- Hotel management.
- Hoels--India--Marketing--Case studies.
- Hoels.
- India.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Indian Institute of Management, Kozhikode, 2018.
- System Details:
- text file
- Summary:
- This case asks students to analyse two reviews for a fictional hotel in India in order to generate insights into how the hotel can reposition itself to become more competitive in the Indian hotelier trade.
- Notes:
- Originally Published In Sugathan, P. (2018). Hotel Repositioning. Kozhikode, India: Indian Institute of Management, Kozhikode.
- Description based on XML content.
- ISBN:
- 9781529724271
- 1529724279
- OCLC:
- 1199998213
- Access Restriction:
- Restricted for use by site license.
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