Swiss China Link AG : the ALL SWISS venture to China, part A / Xinhua Wittmann, Dominique Vionnet.

Format:

Book

Author/Creator:

Wittmann, Xinhua, author.

Vionnet, Dominique, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

International business enterprises--China--Case studies.

International business enterprises.

Entrepreneurship--China--Decision making--Case studies.

Entrepreneurship.

Businesspeople--Switzerland--Case studies.

Businesspeople.

Businesspeople--China--Case studies.

Retail trade--China--Case studies.

Retail trade.

Entrepreneurship--Decision making.

Decision making.

China.

Switzerland.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : University of Zurich, 2017.

System Details:

text file

Summary:

This ALL SWISS case study documents the efforts of a young Swiss entrepreneur, Mr Rolf Gubler, who dreamed of opening a store in Beijing that exclusively sold Swiss goods - in order to take advantage of Switzerland's positive image with Chinese consumers. The case follows Rolf's venture in China from the inception of the idea, through various business plans, to the establishment of the ALL SWISS shop, and ultimately to the eventual sale of the business to a Chinese partner.Part A describes an important decision Rolf has to make: whether to accept an attractive job offer in Singapore or take the risk of starting his own business in China. Inspired by the popularity of a retail store in Nanjing, which specialized in selling western products, and noticing the absence of Swiss brands in the Chinese market, Rolf came up with the idea of setting up a shop in Beijing selling made-in-Switzerland-only products. To prove the viability of his business plan, Rolf performed the proper due diligence and conducted detailed and extensive market research - learning about regulations, competition, cultural differences, location, marketing, proof of concept, human resourcing, as well as financing. Yet the subtleties of various market conditions and uncertain answers to many operational questions did not make the decision easy.

Notes:

Originally Published In Wittmann, X., & Vionnet, D. (2017). Swiss China Link AG: The ALL SWISS venture to China Part A: A grand plan. S2CSC 013-17-08. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529744903

1529744903

OCLC:

1199998383

Access Restriction:

Restricted for use by site license.