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Disneyland Paris : financial difficulties / Sabithulla Khan.
SAGE Business Cases 2021 Annual Collection Available online
SAGE Business Cases 2021 Annual Collection- Format:
- Book
- Author/Creator:
- Khan, Sabithulla, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- International business enterprises.
- Amusement parks.
- Disneyland Paris (Marne-la-Vallée, France).
- Amusement parks--France--Case studies.
- International business enterprises--France--Case studies.
- France.
- France--Marne-la-Vallée--Disneyland Paris.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2021.
- System Details:
- text file
- Summary:
- This case analyzes the Disney Corporation's difficult and failure-ridden creation of Disneyland Paris (Euro Disney) and challenges students to consider how some of its early mistakes could have been avoided. The case presents key decisions and timelines in the history of Disneyland's efforts in the Parisian suburb from its conception to its continued fight for profitability against a backdrop of falling attendance. Students are invited to consider how cultural differences between the United States and France, as well as differences in legal norms such as labor laws, can impact a global business.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529751574
- 1529751578
- OCLC:
- 1199998710
- Access Restriction:
- Restricted for use by site license.
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