Niantic Labs and the professional entrepreneur in the Silicon Valley : Google, Pokémon Go, and beyond (C) / Jerome S. Engel.

Format:

• Book

Author/Creator:

• Engel, Jerome S., author.

Series:

• SAGE Business Cases.
• SAGE Business Cases

Language:

English

Subjects (All):

• Niantic Labs.
• Mobile games industry--Case studies.
• Small business--Growth--Case studies.
• Mobile games industry.
• Small business--Growth.

Genre:

• Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2019.

System Details:

text file

Summary:

The final case in a three part series describes Niantic' launch of its Harry Potter game in May 2019. John Hanke, the CEO of Niantic and his executive team debate which path Niantic should follow to scale up its business wisely - perhaps even going beyond AR games as a strategic consideration - with the emergence of key players in the AR gaming sector, ranging from the major platforms (Google, Facebook, Microsoft, and Snapchat) to the mobile and social gaming upstarts (Zynga, Tencent, etc.), and the advent of 5G technology and the emergence of 'smart wearables' (e.g. smart watches, Google Glass, etc.) in the coming years. Looking back, Hanke wonders which battle-tested lessons, if any, he can apply from his past experiences - especially those that he had used to scale up Google's geo-products division. Looking forward, he wonders what new practices Niantic will need to adopt in the future - especially those that it might be able to learn or leverage from Nintendo, the Pokémon Company, and other strategic partners.

Notes:

Description based on XML content.

ISBN:

• 9781529740240
• 152974024X

OCLC:

1199998725

Access Restriction:

Restricted for use by site license.