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ePuja : seek, discover, get blessed / Malay Patel, Amit Karna.
- Format:
- Book
- Author/Creator:
- Patel, Malay, author.
- Karna, Amit, active 2017, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- ePuja.
- Entrepreneurship--India--Case studies.
- Entrepreneurship.
- Competition--India--Case studies.
- Competition.
- Consumers--Research--India--Case studies.
- Consumers.
- Consumers--Research.
- India.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Indian Institute of Management, Ahmedabad, 2017.
- System Details:
- text file
- Summary:
- The case describes the entrepreneurial venture initiated by Shiva Kumar and an angel investor Chetan Merchant, and the situation they faced in January 2016. The venture - ePuja - offered the online facility of worshipping and offering prayers in over 3,600 temples across India. The case asks students how ePuja can continue to grow with increased competition and how to reach potential customers in rural India.
- Notes:
- Originally Published In Patel, M., & Karna, A. (2017). ePuja: Seek, Discover, Get Blessed. CIIE0006. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
- Description based on XML content.
- ISBN:
- 9781529704242
- 1529704243
- OCLC:
- 1199999494
- Access Restriction:
- Restricted for use by site license.
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