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Ron Johnson's debacle at J. C. Penney : a management case / Robert W. Eames, Jr.
- Format:
- Book
- Author/Creator:
- Eames, Jr., Robert W., author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- J.C. Penney Co--Case studies.
- J.C. Penney Co.
- Retail trade--Management--Case studies.
- Retail trade.
- Chief executive officers--Case studies.
- Chief executive officers.
- Retail trade--Management.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2021.
- System Details:
- text file
- Summary:
- In late 2011, Ron Johnson was hired as CEO of J. C. Penney on the basis of his retailing reputation, to turn around the lagging performance of the corporation. Within a year, the company stock dropped nearly 50%, its traditional customers deserted the company in droves, and thousands of operating employees and managers were laid off. As a result, Ron Johnson was terminated after a brief 17 months and departed Penney with a record low separation package and a much-diminished reputation. This case examines the managerial, communication, and strategic practices of Ron Johnson at J. C. Penney, and challenges students to think critically in evaluating his managerial style.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529741971
- 1529741971
- OCLC:
- 1221016748
- Access Restriction:
- Restricted for use by site license.
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