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Like, comment, share : choosing the right influencers and platforms for influencer marketing campaigns / Sandra Ziewiecki, Lisa Ross.
- Format:
- Book
- Author/Creator:
- Ziewiecki, Sandra, author.
- Ross, Lisa, active 2021, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Marketing--Case studies.
- Marketing.
- Social media--Influence.
- Social media.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2021.
- System Details:
- text file
- Summary:
- Lost Treasures, a sustainable company specializing in manufacturing and selling bags and jewelry made from "trash," is on the brink of becoming a medium-sized company. Campaigning online has gone well, but founder Michelle Clarks has realized that to reach more customers, she must energize her marketing strategies. To broaden her marketing activities and reach a wider audience, she is looking into influencer marketing with the intent to increase brand awareness, gain new followers and customers, and obtain customer loyalty.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529753479
- 1529753473
- OCLC:
- 1221017138
- Access Restriction:
- Restricted for use by site license.
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