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Pepperfry : challenges ahead with growing competition in the Indian home furnishings market / Gautam Agrawal, Ritu Chhikara, Ruchi Garg, Jashim Uddin Ahmed.
- Format:
- Book
- Author/Creator:
- Agrawal, Gautam, author.
- Chhikara, Ritu, author.
- Garg, Ruchi, 1985- author.
- Ahmed, Jashim Uddin, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Electronic commerce--India--Case studies.
- Electronic commerce.
- India.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2021.
- System Details:
- text file
- Summary:
- Pepperfry, an online retailer in India, is a market leader in online furniture retail but is facing increasing competition from other online furniture retailers, online marketplace retailers, and services like furniture rental and exchange services. The entry of Swedish furniture behemoth IKEA in the Indian market has further increased competition. Pepperfry is examining its business strategies to maintain its market leader position and repay institutional investors.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529754858
- 1529754852
- OCLC:
- 1221017207
- Access Restriction:
- Restricted for use by site license.
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