Is the user's experience to blame? The rise and fall of Bluegogo / Jingyue Xu, Bo Yang, Hao Dong.

Format:

Book

Author/Creator:

Xu, Jingyue, author.

Yang, Bo, author.

Dong, Hao, active 2018, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

New business enterprises--Case studies.

New business enterprises.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Renmin University, 2018.

System Details:

text file

Summary:

Due to fierce competition in the burgeoning bike-sharing market, Bluegogo, once known as "the best user-friendly shared bikes" in China, came to a deadlock for lack of capital. It was later purchased by Didi and went back into the market. And yet its prospect is still blurry, given a number of severe challenges. This case studies the rise and fall of Bluegogo from the perspective of the competitive strategy for burgeoning industries. And in particular, the focus is on three essential factors: selection of a target group, identification of customer needs, and optimization of customer service. It will help students comprehend the impact of the peculiarities of burgeoning industries on a company's competitive strategy.

Notes:

Originally Published InXu, J., Yang, B., & Dong, H. (2018). "Partnership" System and Road to an IPO: Alibaba's Strategic Decision-Making. Beijing, China: Renmin University Business School.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529761757

1529761751

OCLC:

1221017260

Access Restriction:

Restricted for use by site license.